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The Global Timepieces Shop is an authorized retailer of new watches from a growing but carefully curated set of brands. By partnering directly with the brands we carry, we guarantee 100% authenticity of everything we sell. We even offer free shipping and returns, and a complimentary extended year warranty on all watches, so you can be confident you’ll be happy with your purchase.

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Zenith welcomes acclaimed artist Eason Chan as its new ambassador

Zenith is proud to announce pop music legend Eason Chan as its new celebrity ambassador. The sophisticated new partnership is showcased in a brand-new advertising campaign entitled "Into the Second”. Illustrating the partners’ shared commitment to innovation, dedication and passion.

Eason Chan is a gifted high-achiever known to the Chinese public as the "God of Songs”. Once described by Time magazine as a legend with an impactful reputation and massive influence on local music, Chan’s skillful control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavors, have resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful "start-up spirit” are all entirely in tune with the contemporary Zenith attitude.

Beating in time

"Into the Second” provides a stunning interpretation of Eason Chan’s musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking. From the legendary high-frequency El Primero movement to the miraculous Defy, which boasts 1/100th of a second chronograph, the brand with a guiding star has been constantly pushing the boundaries of horology for over 150 years with the release of creations that have revolutionised Swiss watchmaking.

Commenting on the new partnership, Chief Executive Officer Julien Tornare – who immediately sensed the kinship between Zenith and this open-minded, multi-talented, fun-loving and eminently accessible artist – said: "We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit.”