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Rolex Datejust in Gold, m278289rbr-0019 | Global Timepieces
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Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds
M278289RBR-0019

Model availability
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REFERENCE

278289RBR

MODEL CASE

Oyster, 31 mm, white gold and diamonds

BEZEL

Set with diamonds

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

President, semi-circular three-piece links

DIAL

Aubergine set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

Aubergine Dial

Aubergine Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely

Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secur

18 ct white gold

18 ct white gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pi

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Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
‭Global Timepieces Limited‬ is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

How to Set your 
Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

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